THE CRAFT BEER REVOLUTION
The story behind our favorite drink.
Jason Bartis | May 30, 2014
THE CRAFT BEER REVOLUTION
More than just a chronicle of the companies and brands that built the American beer scene to what it is today, The Craft Beer Revolution is a first-person account of the people and dreams that made it all possible. Telling the story with a warmth and sincerity that brings these brewing pioneers to life, Steve Hindy transports the reader through the landscape of microbreweries to a time when most Americans didn’t even know what that word meant. As one of the founders of Brooklyn Brewery, it would have been easy for the author to turn this book into one of self-promotion, but that never happens. Both in style and substance, this book is the story of cooperation and unity among a fledgling group of entrepreneurs who worked together tirelessly, ignoring the fact that they were actually competitors.
In the fourth chapter, The Class of ’88, Hindy profiles the start and struggle of eleven breweries, including his own, that opened that year. Reading their stories, it’s staggering to realize that these now iconic breweries all took a leap of faith together to transform the way we drank. 1988 also marked my first trip to a brewpub. I was in New York City for a trade show, and someone told us of a bar that made its own beer that we had to visit. The bar was the Manhattan Brewing Company, one of the first brewpubs in America, and the beer was brewed by Garrett Oliver. The experience changed the way I thought about beer and began my own personal journey into the world of great beer. Although I didn’t enter the beer industry for another six years, the revelation that good beer didn’t have to come from Europe was a real eye-opener.
The seemingly insurmountable struggles that craft brewers faced in those early years didn’t get any easier anytime soon, as they realized that getting distribution and consumer attention was far more difficult than making good beer. Refusing to give up or give in, the singular purpose and driving passion of these trailblazers paved the way for today’s more than 2700 American breweries. Hindy shares this experience with us by giving us a personal and heartfelt look into an industry that is filled with friends. The Craft Beer Revolution should be required reading not only for every single salesperson pounding the pavement to promote craft beer, but for everyone who loves the magical elixir of water, barley, and hops.
Buy The Craft Beer Revolution: How a Band of Microbrewers Is Transforming the World's Favorite Drink
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